When you’ve got important company news or information to impart, it’s easy to bash out an all-staff email. It could get the attention it deserves, but more likely it will sit in their inboxes along with a heap of other recent emails, awaiting its turn to be read. Put your message across in video form, however, and you’re guaranteed to get noticed.
As well as having immediate impact through a combination of vision and sound, a video can be more engaging and effective in communicating your message in the way you want – with humour for example, or with added animation and captions to reinforce key points.
“Put your message across in video form and you’re guaranteed to get noticed”
And the more engaged your staff feel, the more they feel part of the bigger picture, ready to step up their game. Equally important, your message will also be remembered better.
1. A more human face
Picking up on the previous point, that all-staff email, whilst no doubt being beautifully worded and carefully crafted, can still leave you looking a little remote. A video, on the other hand, can put you directly in front of the people you need to talk to, giving you a unique opportunity to open up a constructive dialogue and to give the company a more human and approachable face.
People will appreciate the extra effort that you have gone to in order to share your thoughts with them. Naturally, the more humanised that people such as board members become, the more others believe that they are part of a cohesive team.
2. More shareability
OK, we just made that word up, but you get the drift. A well produced piece of video communication – apart from ticking all the right boxes in terms of putting across your message in a memorable way – is much more likely to be forwarded on to other interested parties. In fact, your employees become brand ambassadors, using their social media contacts to spread the word. That’s a lot of communication for a very small outlay.
“A well produced piece of video communication is much more likely to be forwarded on to other interested parties”
Did you know… 72 hours after reading text such as an email, or listening to an audio message, we only remember around 10% of what we read or heard. 72 hours after watching a video we remember almost 70% of what we saw.
3. More chance to change perceptions
It’s easy for people to get a bit entrenched in their way of thinking, and even become unreceptive to new messages, especially when you consider, for example, the number of emails that hit us every day in the workplace. It can be hard to pick out the messages that matter. That’s why the power of video is such a game changer, and there’s no end of ways that a forward thinking company can use it.
- Announcing company changes: Forget the dry memo or hastily pinned-up notice on the notice board. Use imagery and sound to announce new changes with confidence. Product launches lend themselves perfectly to video too.
- Staff training: Video is invaluable when putting together material to help train staff and take them to new levels of commitment and enthusiasm. It’s a fast and effective way to share knowledge, and it can done without the need to travel to special training centres, as staff can watch them at their desk or even at home, all in their own time.
- Messages from the Chief Exec: As we mentioned earlier, the more accessible that higher management can become, the better it is for staff morale. A regular message from the CEO – once a month, for example – will demonstrate that the company believes in openness and isn’t trying to hide behind a welter of words.
- Bulletins and updates: With the help of a professional video company you can create a template that enables you to quickly communicate information with minimum hassle. This week’s ‘Manager’s Picks’, for example, or changes to prices. Easy peasy.
- Bringing new people on board: Video can be used to shorten ‘onboarding’ time, helping new recruits to settle more easily into their role. It also helps to cut down on the amount of printed information needed, and cut out unnecessary in-person meetings.
If you want to discuss creative ideas with our team, we’d love to talk.